Kawasaki Ticket to Ride
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Kawasaki Ticket to Ride
Taken from Motorcycle Product News 5/27/10:
Kawasaki's Ticket To Ride Program Promotes Test Rides
Kawasaki Motors Corp., U.S.A. has launched an effort to allow greater numbers of prospective motorcycle purchasers to throw a leg over a new Kawasaki. The company's "Ticket to Ride" demo program will operate in seven markets this summer and feature18 different models.
After two successful events in California and Texas, "Ticket to Ride" will make a stop in New Jersey in mid-June, followed by stops in Maryland, Illinois, North Carolina, Georgia and Washington state. Each of the events is open to pre-registered, licensed motorcyclists and provides guided street rides for up to 250 participants over the two-day period.
"We know that a test ride often plays a major role in the purchase decision, and we're working with our dealers to help make that happen," says Chris Brull, Kawasaki's marketing director.
The company will provide full support for the Saturday-Sunday demo ride events, while dealers in each of the markets will generate participants based on their existing customer base and qualified prospects.
"This is an easy way for our dealers to get involved in an outreach program that is likely to provide tangible results," says Brull.
According to Brull, Kawasaki is providing point-of-sale promotional materials to dealers, who will also use existing database information to both mail and e-mail individuals considered likely candidates for the program. Qualified motorcyclists will then contact a participating dealer to sign up for their demo ride. Dealers will use an event registration website to specify up to three models for testing by each rider.
Kawasaki's Ticket To Ride Program Promotes Test Rides
Kawasaki Motors Corp., U.S.A. has launched an effort to allow greater numbers of prospective motorcycle purchasers to throw a leg over a new Kawasaki. The company's "Ticket to Ride" demo program will operate in seven markets this summer and feature18 different models.
After two successful events in California and Texas, "Ticket to Ride" will make a stop in New Jersey in mid-June, followed by stops in Maryland, Illinois, North Carolina, Georgia and Washington state. Each of the events is open to pre-registered, licensed motorcyclists and provides guided street rides for up to 250 participants over the two-day period.
"We know that a test ride often plays a major role in the purchase decision, and we're working with our dealers to help make that happen," says Chris Brull, Kawasaki's marketing director.
The company will provide full support for the Saturday-Sunday demo ride events, while dealers in each of the markets will generate participants based on their existing customer base and qualified prospects.
"This is an easy way for our dealers to get involved in an outreach program that is likely to provide tangible results," says Brull.
According to Brull, Kawasaki is providing point-of-sale promotional materials to dealers, who will also use existing database information to both mail and e-mail individuals considered likely candidates for the program. Qualified motorcyclists will then contact a participating dealer to sign up for their demo ride. Dealers will use an event registration website to specify up to three models for testing by each rider.
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